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Content Creation

· Research, write, edit, and proofread high-quality content for various communication channels.

· Develop content for the company website, blogs, newsletters, brochures, company profiles, and promotional materials.

· Create engaging content for social media platforms, including captions, posts, and campaign materials.

· Write marketing and advertising copy for digital and print campaigns.

· Produce product and service descriptions that accurately communicate features and benefits.

· Prepare press releases, announcements, speeches, and corporate communications.

· Write customer success stories, testimonials, and case studies.

· Develop educational, informational, and promotional content aligned with business objectives.

Content Planning & Strategy

· Work with the Marketing Team to develop content calendars and campaign plans.

· Research industry trends, customer needs, and competitor activities to generate relevant content ideas.

· Ensure all content aligns with the company's brand identity, messaging, and communication guidelines.

· Optimize content for Search Engine Optimization (SEO) where applicable.

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Content Writer

Marketing

Skills And Expertise

Addis Ababa

LakiPay Financial Technologies S.C