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1. Language & Copywriting Skills

Amharic Script Writing: Fluent in native Amharic spelling, grammar, creative phrasing, and cultural nuances.
Bilingual Copywriting: Ability to write clear, persuasive marketing copy in both Amharic and English across short-form (ads, captions) and long-form (articles, press releases) formats.
Proofreading & Editing: High attention to detail for error-free textual assets.

2. Social Media & Digital Marketing Skills

Platform Management: Expertise in Telegram (channels/groups/bots), Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Community Management: Active audience engagement, DM handling, and comment moderation.
Social Media Advertising: Basic knowledge of running paid ad campaigns (Meta Ads Manager, Telegram sponsorships).

3. Communication & Interpersonal Skills

Verbal & Written Communication: Articulate presentation skills for internal teams, partners, and event audiences.
PR & Influencer Relations: Outreach, liaison, and relationship building with media contacts and local content creators.
Cross-Functional Collaboration: Working effectively with graphic designers, sales teams, and external agencies.

4. Visual & Technical Skills

Basic Graphic Design: Creating quick visual assets using Canva or Adobe Photoshop.
Amharic Typography Awareness: Pairing appropriate Amharic fonts with visual layouts.

5. Analytics & Research Skills

Data Analysis: Interpreting metrics (reach, impressions, click-through rates, engagement rates) via Meta Business Suite, Telegram Analytics, or Google Analytics.
Market & Competitor Research: Identifying local trends, audience behavior, and competitor strategies.

Qualifications & Requirements

Education: Bachelor’s degree in Marketing, Journalism, Communications, Literature, or a related field.
Experience: 1–3 years of experience in digital marketing, social media management, or copywriting.

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Marketing Officer

Marketing & Advertising

Skills and Expertise

Addis Ababa

Private Client