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Job Vacancy: Marketing Executive

Our client's operation is focused on producing high-quality agroproducts and providing technical farm management and nutritional expertise, combining international innovation with deep local knowledge to empower Ethiopian farmers and dealers.

Summary

The Marketing Executive is a strategic position responsible for overseeing all brand, digital, and event-based activities. This role manages day-to-day marketing operations, coordinates dealer outreach, and ensures all communication reflects standards. You will be the primary link between the company's technical advancements and its market-facing presence.

Objective

The goal of this position is to transform our international technical expertise into a powerful market message. You are tasked with bridging the gap between our factory's science and the farmer's field, ultimately turning our nationwide dealer network into a loyal, high-performing community that drives the company’s growth strategy.

Key Responsibilities

Strategic Brand Management

Develop and execute comprehensive marketing strategies that align with corporate growth objectives
Protect and enhance the company’s brand equity by positioning it as the premier provider of livestock solutions
Manage the marketing calendar and budget
Develop ideas for product development to support sales volume development and customer satisfaction

Dealer Network & Relationship Marketing

Design and implement innovative engagement programs for a nationwide network
Create interactive feedback mechanisms to identify and solve market-specific challenges faced by agents

Technical Content & Production

Oversee the creation of high-quality technical collateral
Manage the production of all branded materials, ensuring they meet international quality standards
Lead multimedia storytelling, including content and technical video production to educate the market

Event & Project Leadership

End-to-end planning and execution of large-scale dealer conferences, factory tours, and international expert visits
Organize and support our participation in agricultural trade fairs, exhibitions, and farmer demonstration events
Coordinate cross-functionally with sales, production, and logistics departments to ensure seamless event delivery and professional hospitality

Digital Presence

Oversee the company’s digital footprint, ensuring social media and web platforms provide consistent technical value to community

Market Research & Reporting

Conduct regular market research to monitor and identify livestock market trends, competitor activities, and opportunities.
Collect, analyze, and report data on sales performance, customer satisfaction and market share.
Prepare monthly/quarterly marketing reports and provide insights into decision-making.

4. Requirements & Qualifications

Education:

Bachelor’s degree (Marketing, Business Administration, or Animal Science/Agriculture) preferred.

Experience:

Minimum of 3 years of proven experience in a marketing role, specifically within the agribusiness, FMCG, or B2B Manufacturing sectors.

Professional Growth:

This role offers significant opportunities for professional development and mentorship through direct engagement and collaboration with our outsourced expert marketing agent.

Industry Knowledge:

Understanding of the livestock value chain is highly advantageous and a person who has some exposure to an international setting is preferable.

Technical Communication:

Ability to translate scientific data into clear, persuasive marketing content. Digitally savvy and understands how to target our sector through social media.

Location & Travel:

Based in Bishoftu and willing to travel to regional dealer locations and customers as required.

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Marketing Executive

Marketing

Skills And Expertise

Bishoftu

Velocity Marketing