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Digital Marketing Specialist

Location: Addis Ababa

Experience: 2–3 Years

Level: Intermediate

Employment Type: Project-Based

Reports To: Marketing Lead / Project Lead

Job Summary

We are looking for an execution-focused Digital Marketing Specialist to support the delivery of digital marketing campaigns for a major brand and marketing project.

Key Responsibilities

● Digital Marketing strategy Development and Execution

● Plan and execute social media and digital campaigns.

● Develop and Manage content calendars and social media publishing.

● Set up and optimize Meta Ads, TikTok Ads and other paid campaigns

● setup, Monitoring and Management Of Lead Generation Funnels(Meta, Telegram Bot)

● Generate and qualify leads through digital channels.

● Develop landing-page and lead-generation funnels.

● Manage community engagement, comments and inboxes.

● Track campaign KPIs including reach, engagement, CPL, CPA and conversions.

● Conduct basic SEO audits, keyword research and on-page optimization.

● Support CRM-based lead tracking and attribution.

● Prepare weekly/monthly performance reports and recommend improvements.

● Coordinate with creative and marketing teams.

Requirements

● Bachelor's degree in Marketing, Digital Marketing, Communications, Business or related field.

● 2–3 years practical digital marketing experience.

● Hands-on experience with Meta Ads Manager.

● Knowledge of social media analytics, lead generation and performance marketing.

● Intermediate SEO knowledge.

● Strong content planning and copywriting skills.

● Basic UI/UX understanding.

● Odoo/CRM knowledge is an advantage.

● Strong analytical and execution skills.

● Optional- Occasionally Willing to Get Filmed For social Media content

Ideal Candidate

Proactive • Analytical • Creative • Organized • Data-driven • Results-oriented

This is NOT a social-media posting-only role. The candidate must be able to plan, execute, measure and optimize campaigns.

Women are strongly encouraged to apply.

Application

Send CV + Portfolio to dryidenekab.excel@gmail.com

Shortlisted candidates will complete a practical digital marketing assessment.

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Digital Marketing Specialist

Marketing & Advertising

Skills and Expertise

Bole DH Geda

Excel Trading PLC