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Key Responsibilities

Manage Akiya Delivery's social media accounts, including Facebook, TikTok, Instagram, Telegram, and other relevant platforms.
Develop and implement digital marketing strategies and content calendars.
Create engaging social media posts, promotional graphics, short videos, reels, stories, and advertising content.
Plan and execute online advertising campaigns to increase customer acquisition, app downloads, registrations, and orders.
Maintain consistent brand identity and messaging across digital channels.
Promote merchants, special offers, discounts, delivery services, and platform campaigns.
Monitor comments, messages, reviews, and customer feedback across social media platforms.
Analyse campaign performance, engagement, reach, conversions, and advertising expenditure.
Conduct competitor research and identify digital marketing opportunities.
Prepare regular reports on marketing activities and results.
Coordinate with the operations and management teams to align digital campaigns with business objectives.
Requirements
- Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Journalism, Business Administration, or a related field.
- Demonstrated experience in digital marketing or social media management.
- Strong knowledge of Facebook, TikTok, Instagram, Telegram, and other relevant digital platforms.
- Ability to create engaging content, captions, promotional graphics, and short videos.
- Familiarity with Canva or similar graphic design tools.
- Video editing skills using tools such as CapCut or equivalent software are an advantage.
- Knowledge of online advertising, campaign optimization, and social media analytics.
- Excellent written and verbal communication skills in Amharic and English.
- Creative thinking, attention to detail, and a strong understanding of audience engagement.
- Ability to plan content calendars and manage multiple campaigns.
- Basic reporting and analytical skills.
- Previous experience in e-commerce, delivery services, retail, or technology companies is an advantage.

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Digital Marketing Officer

Marketing & Advertising

Skills and Expertise

Meskel Flower

Akiya Delivery