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About the role

We’re looking for a data-driven Digital Marketing Specialist to manage paid acquisition, test campaign creative, and improve conversion performance. You’ll optimize campaigns across Search, Social, and Display, with a focus on reducing customer acquisition costs (CAC).

What you’ll do

Manage and optimize paid media budgets across Search, Social, and Display channels.
Plan and run structured A/B tests for ad copy, creative formats, and landing pages.
Monitor campaign performance and refine bidding strategies to improve efficiency and reduce CAC.
Analyze conversion funnels to identify drop-off points and opportunities for improvement.
Partner with web and marketing teams to improve landing-page and overall conversion rates.
Use campaign data to guide budget allocation and performance decisions.

What you’ll bring

A bachelor’s degree in Marketing, Finance, or a quantitative discipline.
Experience or strong knowledge of performance marketing and paid campaign optimization.
The ability to analyze data, draw useful conclusions, and make sound budget decisions.
Familiarity with conversion rate optimization (CRO) and A/B testing.

Preferred

Certifications in Google Ads, Meta Ads Manager, or LinkedIn Ads.
Reports to:
Marketing Lead

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Digital Marketing Specialist

Marketing & Advertising

Skills and Expertise

hayahulet

Afriwork