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Marketing manager - Ethio express

About Ethio express

Our company provides reliable electric motorbike delivery across Addis Ababa, and express delivery across Ethiopia. We focus on fast delivery, excellent customer service, and technology-driven operations.

For more information- https://www.ethio-express.com/#fare-estimate

Position Summary

The Marketing Manager is responsible for overseeing all daily delivery operations, managing riders, ensuring timely and accurate deliveries, maintaining service quality, handling customer issues, and contributing to business growth. This role requires strong leadership and a high level of organizational skills.

Key responsibilities

Strategic Marketing Planning

Develop comprehensive marketing
strategies aligned with business objectives
Create annual marketing plans and budgets
Identify target market segments and customer personas
Analyze market trends and competitive landscape

Daily Operations Management

Plan, coordinate, and supervise all daily delivery activities.
Assign delivery orders and optimize routes for speed.
Monitor real-time order status via tracking system.
Ensure on-time delivery performance and reduce delays.

Partnership & B2B Marketing

Develop partnerships with businesses (restaurants, retailers, etc.)
Create B2B marketing materials and campaigns.
Manage merchant/vendor acquisition strategies.
Coordinate co-marketing opportunities.

Customer & Client Relations

Serve as the main point of contact for customer feedback and complaints.
Ensure all customer issues are resolved quickly and professionally.
Maintain good relationships with corporate clients and vendors.
Support onboarding of new business clients.

Performance Monitoring

Track rider KPIs: on-time rate, delivery count, customer feedback, cash accuracy.
Conduct weekly meetings to review performance and address issues.
create strategies to reduce delays boost customer satisfaction, and control costs.
Generate insights for data-driven decision making.

Team & Stakeholder Management

Lead and mentor marketing team members.
Collaborate with operational teams.
Manage relationships with external agencies and vendors.
Present strategies and results to senior management.
Develop a positive work culture and team spirit.
Provide training, coaching, and continuous performance evaluation.

Experience and qualifications

Bachelor's degree in Marketing, Business administration, or related field.
Diploma +1-2 years experience in marketing.

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Marketing manager

Marketing

Skills And Expertise

22 festival building

Private Client