If you live in Addis, there’s no way you haven’t heard of beU delivery. Ranking amongst the top food delivery services in Ethiopia, beU is an on-demand food delivery service providing efficient and economical delivery to your doorstep. Young bikers roaming the city strapped with orange backpacks is the courtesy of beU delivery.
beU hasn’t always had a youthful workforce as the core of its operations. beU had faced the effects of what every business in Ethiopia currently faces - the ever-increasing unemployment rate driving unqualified individuals to acquire pole positions. With the number of young adults graduating, we as a country face disequilibrium in qualified human resources. beU also faced this severe challenge, which led them to scour for a solution, Afriwork, that would be of significant change.
Afriwork’s services provided beU with the ability to tap into the dynamic energy of the youth. Afriwork’s already established platform helped beU create a dynamic workspace where young people could build their careers and thrive in their respective roles. Afriwork’s easy interface, timely response and customer-centric approach provided not only beU but also the Ethiopian youth, the opportunity to earn a living by utilizing their abundant energy, talent and resources present at the tip of their fingers.
Afriwork distinguishes itself by offering numerous qualified talent for various positions. This has been instrumental in attracting, creating and retaining a dynamic pool of young professionals at beU.
beU leveraged this talent pool to recruit dynamic and motivated individuals. As a startup that utilizes readily available resources, the youth have been instrumental to the rapid growth of beU. Afriwork ensured beU always had access to a steady stream of energetic and capable workers essential for the success of its operations.
For beU, Afriwork's platform is a strategic asset. It is fast, easily navigable, accessible and light weight. These features stood out to beU as a major value added. Afriwork enabled beU to build a versatile and efficient workforce evident in the fact that 60% of beU’s employees were recruited through Afriwork’s platform.